Hi! I'm Tanvi
I design products that feel simple, even if they're not.
Currently the sole product designer at Cautio, designing for real-time fleet safety and management, owning design end-to-end across mobile and web.
Designing Medial Premium
Medial’s first monetisation layer: tiers mapped to founders, job seekers and everyday users, with upsells that show up only when they help.
Role
10%
User Retention
21%
Designing Medial Premium
Medial’s first monetisation layer: tiers mapped to founders, job seekers and everyday users, with upsells that show up only when they help.
Role
10%
User Retention
21%
E-commerce Website Redesign
Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Engagement
24 min
Conversion Rate
4.5%
E-commerce Website Redesign
Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Engagement
24 min
Conversion Rate
4.5%
Streaming E-commerce Navigation
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Engagement
12 min
User Satisfaction
4.5*
Streaming E-commerce Navigation
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Engagement
12 min
User Satisfaction
4.5*
Enhancing Mobile Banking App Usability
Using a user-focused strategy, the objective was to produce a user-friendly interface for improved financial intelligence in budget planning.
Engagement
12 min
User Satisfaction
4.5*
Enhancing Mobile Banking App Usability
Using a user-focused strategy, the objective was to produce a user-friendly interface for improved financial intelligence in budget planning.
Engagement
12 min
User Satisfaction
4.5*
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Skills
Skills
UX Design
UX Design
UI Design
UI Design
Product Design
Product Design
Design Systems
Design Systems
Front-End Development
Front-End Development
Workshops
Workshops
Design Sprint
Design Sprint
Interaction Design
Interaction Design
User Testing
User Testing
Usability Testing
Usability Testing
UX Research
UX Research
Leadership
Leadership
Mentoring
Mentoring
No-Code
No-Code
+ More
+ More
Experience
Experience
Product Designer
Product Designer
Product Designer
Company
Company
Company
Jan 2020 - Jan 2023
Jan 2020 - Jan 2023
Lead UX/UI Designer
Lead UX/UI Designer
Lead UX/UI Designer
Company
Company
Jan 2018 - Jan 2020
Jan 2018 - Jan 2020
Senior Product Designer
Senior Product Designer
Senior Product Designer
Company
Company
Jun 2016 - Present
Jun 2016 - Present
Co-Founder
Co-Founder
Co-Founder
Company
Company
Jan 2011 - Jun 2015
Jan 2011 - Jun 2015
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
